You probably heard about the need of blogging for SEO purposes. You may be asking yourself why this is needed because many blogs do not appear in search results while a few other blogs maintain a presence in the top search. It seems that most blog posts are not even read by humans!
What Do You Need to Make Your Blog Visible?
Always remember that your blog could serve as the first point of contact with a prospective customer who is willing to buy from your brand. Ensure the first impression that your business is presenting to the client exhibits excellence. An excellent blog strategy is crucial for the development of your business. It is crucial to understand that Blogging for SEO is a continuous art and routine. If your blog is in alliance with the subjects of your brand; the following points will enable you to know if your blog is helping your business.
Select a Robust Keyword
One of the crucial elements that can drive traffic to your website is your blog. You must understand the importance of choosing a keyword that offers support to your overall keyword strategy. For example, your business is into the sales of chocolate. The word “Chocolate” is a unique keyword and should be used instead of the keyword “cacao” which is a broader keyword and covers more niches. If we look at it more comprehensively, the keyword “Chocolate” is the short tail and only one word. More people searching for chocolate are likely to use the keyword for a search as it is more popular than the word “Chocolate bar ”. If your business is using the keyword “Chocolate” because of its shortness, it will be more difficult for you to appear on several blogs with a similar keyword. It is vital to ensure your blog posts are optimized for the keywords that are crucial to your business. A right keyword allies with the blog subject, the product’s audience, and possess a massive volume of searches with minimal competition.
Create an Appealing Headline
If you can capture the attention of your audience with a catchy headline, it is impossible to gain their concentration to read the content of your blog post. Lack of an exciting or engaging headline will make people lose interest in your blog as nobody will show interest in your writing. According to a report, it has been observed that eight out of ten individuals will click to check your content when it has a catchy headline. One line is enough to capture the attention of your reader. Use of fascinating titles filled with intrigues will arouse curiosity through storytelling. A compelling headline should be captivating enough to draw the attention of your readers and motivate them to click, but you must make sure your content is exceptional. The product and the copy must also support the headline.
Ensure Your Word Count is High
Having a higher count is right for SEO purposes. When you write longer posts, it assists you with organic leads and backlinks for excellent content. It also confirms your authority in the niche and shows that you have a thorough understanding of the topic you are discussing. If extensive research is done before you start writing, your content will provide sufficient information required by your readers in your blog. This prevents them from visiting other websites in search of the information not included in your content. Do comprehensive research if you desire to add more word to gain a higher word count and also avoid putting unnecessary content on your blog because you need more words. Concerning blogging for SEO, quality is considered to be more critical than quantity:
Quality is Vital
Ensure your content is distinct from other materials all over the web. When you do this often, you are offering a compelling content that your website visitors cannot find elsewhere, and this will motivate them to visit your site more often and also increase your conversion rates. Trust in your business can be established with the posting of quality blogs. Moreover, the probability of buying from a person you believe can deliver efficient services is high. Choosing safe and well-informed sites play a significant role in the quality of your blog. Ensure you connect with trusted sources as it also builds the trust of website visitors. For example, if you are a medical blog writer, the best idea is to connect your readers to Mayo Clinic instead of linking them with a private business that offers similar services you provide. It is important to note that linking to a personal blog is not a credible idea as it diminishes the quality of your content by association most especially when the website has the presence of pop-ups on it. It is not advisable to transfer your readers to the blog of another competitor as it could bring negative consequences as the services provided by your rival may be preferred over your services. When the content on your blog is filled with quality, readers and search engines will regard your site and brand as a reliable and accurate entity.