Small Business Websites

What are small business websites worth when nobody looks at them? You need to be found. That’s why our work starts quite a while before we actually design small business websites.

Being found on Google is one of our major goals for your site. It can make the difference between having a store on State Street or a small Side Street.

We help you find the best domain name for your business website. It is the first step for a successful online presence and a very important one since it can have a major impact on being found.

What wording should you use? Our smart technology finds keywords and search terms related to your business. We build your text into an easy to read structure to make sure visitors stay on the site.

We set up accounts on Yelp and Bing to help customers find you. For additional fees we manage ads on Google.

A Google Local Business Listing is included in our services.

Search Engine Optimization (SEO) is the process of improving the volume or quality of traffic to a website or a web page from search engines via unpaid, free search results. These rankings are called “organic”. They differ from other Search Engine Marketing (SEM) like Google Ads, which are fee-based.

The higher your small business website appears in the search results list, the more visitors it will receive from the search engine. With SEO, we target different kinds of search, including image search, local search, video search and industry-specific search engines. This gives a website online presence, traffic, and revenue.

SEO considers how search engines like Google, Yahoo, Bing work and what your potential customers are searching for. Optimizing a website primarily involves:

• researching the main terms and related terms customers are searching for
• examining the code and keywords of your competitors (high-competition search terms only)
• editing its content and HTML coding to both increases its relevance to specific keywords
• make sure search engines are able to index your site and its pages

Beware of Scams!

Since Search Engine Optimization (SEO)  is the “magical word” for many people, many scams are happening. It is typical that even if your site has a top listing, you will be contacted by people who try to sell you premium SEO services. Those offers often run between $500 and $1500 a month.

Our advice: If your site needs optimization, check with us what is possible. Often enough, people who contact you via your submission forms are sending out emails randomly without having ever seen your site. We have seen those emails for may sites that were on Google’s top three listing.

We check whether your site is where it can be.

And of course, we create an appealing website, easy to navigate, that captures your visitors. See our small business website examples. You may also show us designs you have found elsewhere.

After all these years, Content is still King. A website with unique quality content has a better chance to rank high than copy and paste content from other sites (which is anyway illegal). We can provide content if you do not have the time to do so – including plagiarism check. Ask us for a quote.

• Especially modern editable, database driven websites often need maintenance and updates.
• We make sure that your site is fast, secure, and safe.
• We monitor your site performance (included in our hosting plans).
• We are known for a very fast response time in case you need anything.